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Review: Sold-out event and exhibitor record at the catworkx Midsummer Day 2018

published Jul 03, 2018 12:00 AM
“A warm Welcome from the catworkx Family” was the greeting at the catworkx Midsummer Day 2018 (CMSD2018) on the 21st June in the warehouse at the “Speicher am Kaufhauskanal” in Hamburg-Harburg. catworkx, the host, celebrated one of the largest Atlassian Partner events in the German speaking region together with the Atlassian community under the motto “Be part of the powerful Atlassian Ecosystem”. With 250 participants, 26 international app vendors from 17 nations, two keynotes, six customer and expert talks, 26 speed presentations as well as 21 best practice sessions on the previous day, the CMSD2018 was the biggest Midsummer Day since its introduction in 2014 – and completely sold out for the first time.

catworkx Midsummer Day 2018Many thanks to all participants and contributors: 

When organising the first catworkx Midsummer Day in 2014 with just under 60 participants and seven app vendors, we would never have thought that our event would one day reach this size. We are extremely pleased with how the CMSD has developed over the last years and all the positive feedback we have received from guests and also from the Atlassian community. First and foremost we would therefore really like to thank all customers and participants as well as all speakers who contributed, app vendors, the Atlassian team and of course the team at the location at “Speicher am Kaufhauskanal”, too. Many thanks for this extraordinary day and the hugely successful fifth catworkx Midsumer Day. We are already looking forward to being your host next year.


catworkx Midsummer Day 2018Review – CMSD2018

Warm-up and networking at the start of the event:

08:30 am, the participants arrive at the warehouse at the “Speicher am Kaufhauskanal”. From “first timer” to “fifth timer”, the Midsummer Day attracted a colourful mix of visitors. Among the participants was the catworkx team easily recognisable by their event shirts displaying the message “In love with Jira since v1.0" on the back. This is synonymous with the actual partnership between catworkx and Atlassian, in existence since the beginning.

After an initial round of networking, Johann Krahfuß, Head of Sales at catworkx, then opened the event at about 09:15 am. He used the opportunity to warmly welcome all the participants and to give a detailed overview of the event program. In addition, he gave out “fifth-timer” pins to participants and vendors (Alm Works, eazyBI, K15t Software and Communardo) who have attended all five CMSDs. Once again, many thanks to all fifth-timers for their years of loyalty and support.

Immediately after this Nadine Schütt, Atlassian Expert at catworkx, started with the official warm-up and the interviews with the vendors. Here all 26 app vendors from the Atlassian Ecosystem introduced themselves on the stage. Nadine Schütt’s competent and refreshing moderation, with time for a laugh or two, was a relaxed and successful start to the community event.


catworkx Midsummer Day 2018Vendor Best Practice Sessions, Exhibitor and Speed Presentations:

Event participants already had the chance on the day before the official start to take part in the Best Practice Sessions with almost all app vendors in the location “ElbLOGE”. With around 100 visitors, the Best Practice Sessions on the 20th June 2018 were also booked out. At the Midsummer Day itself, every vendor with a booth, including a demo-point, was represented in the large exhibition and was also able to present their solutions in the Vendor Panel. With the theme “Fill up your knowledge in 7 minutes", every developer had seven minutes to present apps and use cases in their “Speed Presentation”.


catworkx keynote: “A warm Welcome from the catworkx Family”:

At 11:00 am it was time to clear the stage for the first keynote. Oliver Groht, catworkx co-founder and CEO of catworkx (Holding) GmbH welcomed the audience on behalf of the whole catworkx group in the lecture area and gave detailed insights into the company’s development from its foundation in 1999 through to today. In doing so he emphasised the completion of the catworkx family after the successful expansion into Switzerland in 2018.

catworkx Midsummer Day 2018The branch in Winterthur is, after the foundation of catworkx GmbH in Austria (Vienna) in 2016, the logical and consistent implementation of the catworkx corporate strategy in the German speaking region. All participants also had the opportunity throughout the day to get to know the catworkx teams from Austria and Switzerland at the “catworkx pit stop” and, alongside event shirts, Atlassian Swag and refreshing energy drinks, to load up on typical national delicacies.

At the end Oliver Groht announced that CMSD2018 had sold out, including a record number of exhibitors with 26 app vendors as well as the significant increase in the visitor record of 250 at the event. “It is a remarkable success for us that the catworkx Midsummer Day has developed into one of the most important German language Atlassian Partner events,” said Groht after his keynote. “We are really quite proud to welcome to Hamburg exhibitors from 17 nations, from the USA to Australia,” Groht continued.


catworkx Midsummer Day 2018Atlassian keynote, program of talks and GDPR2GO:

At 11:30 am Oliver Groht made a smooth handover to Atlassian Solutions Engineer Guilio Iannazzo for the second keynote. Live on stage Iannazzo gave a talk on the topic “Between email black hole and ITSM monsters, building the new shape of IT” providing the listeners with an insight into the smooth running ITSM approach from Atlassian.

After the lunch break the program of talks started in which the customers and experts reported on their project experiences with Atlassian tools. First discussions between speakers and the audience came about naturally after every talk. Dr. Wolfgang Tank (co-founder & CIO, catworkx GmbH) was also there. In his talk on the General Data Protection Regulation (GDPR) he introduced a new catworkx product. With “GDPR2GO” catworkx has developed a concept for the implementation of the current GDPR regulations, whereby a data protection management system can be superimposed which is in accordance with the GDPR based on Jira and Confluence. At this point we would once again like to thank all the speakers for enriching the event program with their top-class talks.   

Many thanks to: 


CMSD2018 SUMMER SPECIAL – 10% discount on Atlassian Trainings:

As another surprise for every CMSD2018 participant, catworkx made available a 10% discount on public Atlassian Trainings for Jira and Confluence. Those who have missed this offer can secure the CMSD2018 Summer Special until the 31st August: simply click here. You will find an overview of our Atlassian Trainings on our website in the trainings calendar


CMSD2018 Top Scorer and Midsummer Day Games:

„And the winner is ..." – As 2018 is world cup year, a small goal shooting competition was held. In the evening the top goal scorer was announced and brought on stage to receive a prize. With a total of eight points, the winner from the app vendor team View26 proved his accuracy and could finally enjoy the winner’s cup.

A very special item on the agenda afterwards was the almost legendary Midsummer Day Games as well as the raffle at the end of the event. As already in the years before, many winners enjoyed the creative prizes donated by the individual app vendors. Every vendor acted as a lucky charm to draw the prize for the winner. The main prize this year: catworkx and Atlassian sponsored two tickets for the Atlassian Summit Europe 2019 in Las Vegas including a flight voucher. Once again congratulations to all the winners!


Relaxed ending to the day and the event video:

Even after the end of the official event program at around 06:00 pm the nice and relaxed atmosphere continued as a cosy evening drew to an end. The participants use the time for many intensive discussions and a lively exchange of information as is desirable for a community event.
For all those who wish to take another look at the day, we have made a small film about the CMSD2018 available on our YouTube channel. Special thanks go to our catworkx videographer Daniel Gütschow.
>> Event video

Days after the event we are still overwhelmed by all the positive feedback which we have received and which of course motivate us for the preparation for the upcoming CMSD2019.

But first of all we would like to wish you all a wonderful summer and a great time.
See you next year,
Your catworkx team